A Place to Store my Stuff 3

Why Klout is Ruining my Personality

As a marketing professional with a Twitter handle, I practically live for getting new followers and being retweeted by “big wigs.”  This is one of many reasons why I quickly began exploring Klout when I heard about what it does.

Klout measures your “Standard for Influence.” If you ask Wikipedia, Klout “provides social media analytics that measures a user’s influence across their social network[s]. The analysis is done on data collected from sites such as Twitter and Facebook and measures the size of a person’s network, the content created, and how other people interact with that content.”  In short, it measures how much people listen to you and care about what you’re saying.


Well — this is perfect!  Every marketer wants to know if they’re reaching their audience; how much…well…clout that they have in their “target market” which is, in this instance, their group of peers and friends that they’ve already connected with.

At first I couldn’t quite grasp the concept.  I started with a mere 17 on a 1-100 scale.  So what did I have to do to get my Klout score up?  As it turns out the solution was easy for me.  All I had to do was add my Facebook account to my Twitter one.  Immediately, my Klout score jumped to 37.

I began checking my score daily.  Every time it would jump, I would too – quite literally.  My score grew and grew to @alyankovich and celebrity heights, upwards into the 60’s.  I felt empowered…like my thoughts actually mattered.

I eventually began posting things just to get a retweet.  I started following celebrities in the marketing field and in pop culture and hoping to start conversations with them. (Rather unrealistic, looking back.)  I continued on in this vein for a while.  Of course, this eventually began hurting my post quality.  While on this epic quest for more Klout, I gained some professional marketing followers (which was nice) but then remembered the little friends, the ones I had before I discovered Klout.  I began talking to them again about anything and everything while still searching for the ever higher Klout score.  As my Twitter stream gained personality, I started to lose my business professional followers.  It was a catch-22 really.  I continued on in this vein until my Klout score began to drop.  Rapidly.

So today I reached the ultimate decision.  Do I sacrifice the quality of my Twitter posts in order to have the high Klout score or do I post what I want, when I want, and ignore the score altogether.

There’s something to be said about a tool that measures your marketing…but there’s also something to be said about marketing just for the measurement.

After sitting down and blogging out my thoughts on the matter, I can’t help but think that my ultimate decision has been made.  In the future, I will not sacrifice my personality for my job.  I can still do a mixture of both, but now I won’t be afraid to post about my geekier side (Ahhh!  #Pottermore) at the risk of losing my professional followers (Hey @mikedmerrill, how’s it going?)

All that said, my Klout score is holding at a healthy 56 right now.  Have you discovered Klout yet?  What’s your current Klout score?  Do you keep your accounts strictly personal, professional or do you mix?  And all in all, what do you think your Klout number adds to your Twitter and Facebook posts?

Tips to Making the Most of your Internship

Today, I conclude my very first internship.  Working for Atomic Design and Consulting has completely and totally changed the way I think about life after school.  With a (very generic) major in advertising, there are many things I could do with my life post-college.  Now, I’m not going to go out, graduate, and immediately join a social media marketing firm… but it wasn’t till I participated in this internship that I even realized that my passion was in writing.  More specifically, writing blogs.  Put me in front of a computer and I can write about anything.

The biggest challenge for me at the beginning of the summer was figuring out how to get everything I wanted to say into a meager 140 characters.  Talk about difficult.  I have since gotten much better at it (and I pride myself in that, thank you).

The encapsulation of everything I learned this summer would make this blog post infinitely longer than it needed to be.  That said, I chose the five most important things I gathered throughout my time at the Atomic office and created this handy dandy list for all future interns.

1)      Don’t be afraid to ask questions:

  • I know — this is totally cliché.  Everyone says it.  However, it totally applies.  In my two months of working at Atomic, I am pretty sure that I wore out Ashley (@AECarter) and Tiffany (@tleighmichaelis) with the sheer number of questions I had for them.  But this is a learning experience for you.  What’s the point of taking an internship if you’re too scared to ask questions and learn?

2)      Learn how to smile via telephone:

  • It doesn’t matter how tired you are or how bad your day was.  When someone calls, you’re the one that they hear.  You are the face of the company – even if they can’t see your face.  If you smile when you’re talking to clients, they can hear it in your voice and tone.  Nine times out of ten, it brightens their day without fail.

3)      There is always more work to be done:

  • This somewhat goes hand in hand with the first tip.  If you run out of work to do, ask for more.  There is always more that can be done.  Don’t be afraid to ask for more work because the boss-ladies will be ecstatic that you can handle more.

4)      Dress appropriate for your position:

  • If the rest of the office dresses casually, don’t overdress.  I don’t recommend showing up in a dress and heels every day.  You will stick out like a sore thumb.

5)      The bosses want to hear your feedback:

  • Don’t be afraid to tell the bosses your thoughts.  Mind you, keep them G rated.  (Don’t go on a cursing spree.  Won’t do you any good.  Well…it might make you feel better, short term.)  If you feel like you find yourself asking for more work often, ask them in person for more work in the future.  If you feel that they aren’t giving you enough instruction, ask them for it.  Without two-way communication (what this job is all about), you might as well be working for yourself from home.

I went into this internship to get experience in the real world.  Sure, I came out with knowledge on how to reach out to people through clients via twitter and facebook…but I also gathered the real-world experience that can’t be taught in a college classroom.

I learned how I interact with people older than me.  I learned how to talk to people other than my professors.  While the knowledge was great, what I came out of this internship with was experience, and that is worth more than anything I could have paid for at UTA.

Author: alisonlcohn

Graduated magna cum laude with a degree in Communications Advertising. Traveled a bit. Taught for two years. Administered aptitude tests for a while. Worked as a Training Associate for Guardian Mortgage and a Quiz Master for Geeks Who Drink. Obtained my Master's in Film, Television and Screen Media in London, England. Now working as a small-group travel coordinator. Nice to meet you!

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